17+ Calculate Adstock In Python
Web Returned prediction are distributions. If point estimates are desired users can calculate those based on the given distribution.
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Users can compare the distributions with the true.
. For example if data_size of the test data is 20 number_samples is 1000 and number_of_chains is 2 mmmpredict returns 2000 sets of predictions with 20 data points. Web For example a price elasticity of -19 means that when price is increased by 1 sales will be reduced by 19 percent keeping all other factors being constant. Similarly we can calculate elasticity of TV radio and online advertisement.
When you have simple linear regression model you can calculate elasticity using the formula below -.
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Adstock In Marketing Mix Models R Code A Simple Example
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